Does your skin care routine contain this important step?

If you are serious about transforming your skin and getting improved results you should be including a serum or two into your daily skin care routine.
A skin serum contains a higher concentration of active ingredients, which targets specific skincare concerns. The ingredients are powerful, and made up of smaller molecules which allows them to penetrate the skin quickly to deliver the targeted ingredients into the skin tissue. The level of active ingredients is higher than in a usual face cream, which is why serums are essential if you are wanting serious results. They are meant to be used under a moisturizer to give a boost of effective results to the skin.

Serums allow you to customize your skin care routine to give you targeted,  increased results.

Our serums contain a high percentage of active ingredients such as:

Hyaluronic Acid for intense hydration
Vitamins A, C, E, and B for skin repair and protection
Peptides for anti wrinkle and skin firming abilities
Antioxidants such as CoEnzyme Q10, Alpha Lipoic Acid, Green Tea Extract for protection against skin breakdown
Essential Oils for nurturing and regenerating the skin

In general we want to focus on repairing the skin at night, which means using serums and moisturizers with vitamins, oils and peptides. Infinity Serum (wrinkle reducing) or Radiance Restore Serum (skin firming) are perfect for night time use because they are loaded with skin restoring peptides.

During the day we want to focus on protection and that’s why I formulated Youthful Glow Serum. This serum is packed full of antioxidants, vitamins and hyaluronic acid and it’s the perfect step in everyones morning routine. It’s so lightweight and it is instantly absorbed into your skin to deliver all the nutrients into the deeper layers of the skin and shielding your skin from environmental damage.

You can certainly use any of these serums morning and night and layer any or all of them according to your skin care needs. These are light enough that if you have a more oilier complexion can use these as your only moisturizer at night but during the day make sure to apply sunscreen also.

If wrinkles are your concern and your skin has lost some of its elasticity you can use both the Infinity Serum and Radiance Restore Serum. You can layer them or use one in the morning and one at night. Infinity Serum focuses on reducing lines and wrinkles and Radiance Restore Serum focuses on lifting and firming the skin.

If your trying to eliminate brown spots, looking for a brighter complexion, reduce redness or want to enhance the effectiveness of your sunscreen, the Youthful Glow Serum is perfect for you. You can use this am, pm or both.

Personally, I use the Infinity Serum under my moisturizer at night.  In the morning I apply Youthful Glow Serum after toning, followed by Infinity Serum and Sun Salutation on top. Sometimes I pepper in the Radiance Restore Serum just to make sure my skin is staying firm. Also, twice a day I’m using Revive Eye Serum to reduce dark circles, puffiness and fine lines around the eye area. This eye serum is so light, it penetrates quickly to get the active ingredients right into the skin and its so effective at reviving the eye area.😃

I hope this helps you to understand how using a serum daily can benefit your skin and decide to try one or more out for yourself to give you enhanced results in your skin care routine.